case study - reputation management

Case Study : Online Reputation Management (ORM)

Cleaning a Bad Rap with Rep Management

Diane Ginsberg (first name changed to protect member) joined Instastartups not so much to promote a website but to repair the damage of being the victim of a vicious online smear campaign and identity attack.

online reputation management (ORM)She knew about how some experts in the public relations field and those who are adept at certain kinds of digital marketing techniques that put a positive swing on brands can also have the expertise to influence the reputation of these organizations.

What she didn’t realize is that there is also a kind of sub-specialty to this that focuses on managing (read: “enhancing”) the credibility and online reputation of people, including– and especially– those who have fallen victim to their reputations being besmirched by competitors, enemies or quite simply by trolls.

Through a friend of a friend– and to her surprise– she heard how a new platform in beta mode founded by “SEO types” apparently had a great knack for being experts in turning the tide of being a victim of a smear campaign into a stellar sheet of plausible commendations instead.

At first she thought SEO was only about listing on the search engines, until Instastartups showed how its expertise goes far beyond normal conditions and into what she liked to call “superhero territory” when she signed up and they got to work on her issues immediately in a process called ORM, or Online Reputation Management, a process for taking control of your personal or company’s reputation online. It is about proactively taking charge of the narrative for you and your enterprise.

There are many variations and subcategories involved, and in Diane Ginsberg’s case, this included using various avenues to remove offending websites and pages, then replace and add positive ones, essentially controlling the narrative instead of reacting to it.
“Instastartups was relentless in its pursuit of accomplishing its mission,” Diane said. When some questionable websites refused to close down the damaging pages, the team proceeded to fix it by knocking out those pages from the first page of Google, and in their place placed positive sites, pages and resources for Diane.

online reputation management (ORM)Best of all, the team didn’t stop there. The team kept going and committed to keep going, spreading the good word for Diane, and in the process not only knocked the destructive pages farther and father away and onto obscurity.
In fact, not only did this solve Diane’s problems, but gave an added boost to her reputation, an extra effect she would never have expected, because when people– potential partners and headhunters for example– search for her name, what they see are positive and glowing remarks, reviews and pages that only served to boost her credibility in a way the neutrality of their absence couldn’t do before.

Says she, “The results are spectacular and now I don’t get questions or have to keep responding to my reputation or false allegations when people (employers and these days, business partners) do a check on me online. It’s impressive what kind of power they wield and I am just really glad to have them on my side.”

About the Author Nicholas

Publisher, SEO & digital marketing consultant, web developer, graphic designer, Wordpress coder, copywriter. Martian.


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